A digital marketing agency serving small businesses around Puget Sound. As lead digital marketing specialist, I mentor the writers and look after the briefs, the AI workflows and quality gates, and the cross-team handoffs that get client work out the door on time.
Organization
GreenHaven Interactive, Tacoma and Seattle area
Role
Lead Digital Marketing Specialist (promoted September 2026)
Timeline
September 2025 to present
Results so far
Promoted to lead within a year; peer mentor to a team of six; cross-team client projects delivered on schedule
The situation
Each month our clients need blog content, city and service pages, reports, and campaign work, and all of it has to be accurate, on brand, and on time. When I arrived, the writers drafted most of it from scratch, and each piece moved through web developers, designers, and ad specialists who each held a part of it.
What the job is
ContentWrite and optimize client content to Google’s guidance on experience, expertise, authority, and trust.
SystemsBuild and maintain the AI workflows and instruction sets the team uses for keyword research, drafting, and reporting, each with quality gates that stop anything inaccurate before a client sees it. Build the monday.com intake, routing, and automation layer the team runs on.
PeopleTrain and onboard the SEO writers, write the protocols they learn from, and hold peer-mentoring one-on-ones with the six specialists on the team.
CoordinationSit between developers, designers, and ad specialists so complex client projects ship complete and on time; keep the monday.com boards current on what’s due when.
Quality and clientsLead quality assurance on what goes out, and be the person clients hear from about it.
How the work moves
The biggest change I made was giving the content a defined path. Each piece starts with keyword research run through a selection framework the team trains on, gets a brief, and a writer drafts it with the AI instruction set. It then passes through quality gates and a human review before a client sees it. The client’s board tracks review and publishing, and the month closes with a report.
How a piece of client content moves through the team each month.
The AI workflows are step-by-step instructions our writers follow when they draft with Claude. Each one includes the client’s background, our keyword method, and a checklist, and the writer stays responsible for the final draft. New writers learn our process by working through them.
Some of what I’ve built
Client request intakeA single form for client support requests that never reveals one client to another. An AI routing agent reads the company name, files the request on that client’s board, assigns it to whoever holds that client’s SEO work, and sets a four-business-day target.
Keyword research referenceA reference for practitioners on search intent, difficulty strategy, how we use Semrush, and local targeting. I wrote it after reviewing a new writer’s keyword list and realizing the method existed only in my head.
Training curriculumA course I’m still building on how our team produces client content with Claude, from setup to publishing.
One-on-one systemA board that records what each specialist and I discussed and committed to, with my follow-ups as dated tasks, so the follow-through is visible to them and to leadership.
ReportingAutomated completed-tasks feeds from monday.com into each client’s reporting dashboard, so the work shows up in the report without anyone retyping it.
Where I sit
Most days I sit between our clients and the team, and between the writers and the developers, designers, and ad specialists who handle the rest of a project.