A digital marketing agency serving small businesses around Puget Sound. As lead digital marketing specialist, I look after the writers, the briefs, the AI workflows and quality gates, and the cross-team handoffs that get client work out the door on time.
Organization
GreenHaven Interactive, Tacoma and Seattle area
Role
Lead Digital Marketing Specialist (promoted September 2026)
Timeline
September 2025 to present
Results so far
Drafting time down about 25%; cross-team client projects delivered on schedule
The situation
Every month, every client needs blog content, city and service pages, reports, and campaign work: accurate, on brand, and on time. When I arrived, the writers drafted most of it from scratch, and each piece moved through web developers, designers, and ad specialists who each held a part of it.
What the job is
ContentWrite and optimize client content against Google’s experience, expertise, authority, and trust guidance, so it ranks and deserves to.
SystemsBuild and maintain the AI workflows and instruction sets the team uses for keyword research, drafting, reporting, and Google Ad Grants management, each with quality gates that stop anything inaccurate before a client sees it. Build the monday.com intake, routing, and automation layer the team runs on.
PeopleTrain and onboard the SEO writers, write the protocols and curriculum they learn from, and hold one-on-ones with the six specialists on the team.
CoordinationSit between developers, designers, and ad specialists so complex client projects ship complete and on time; keep the monday.com boards honest about what’s due when.
Quality and clientsLead quality assurance on what goes out, and be the person clients hear from about it.
How the work moves
The biggest change I made was giving the content a defined path. Each piece starts with keyword research run through a selection framework the team trains on, gets a brief, and a writer drafts it with the AI instruction set. It then passes through quality gates before a client sees it. The client’s board tracks review and publishing, and the month closes with a report.
How a piece of client content moves through the team each month.
The AI workflows are the part people ask about. They are written procedures, with the client’s context, our keyword method, and a set of checks built in, that a writer runs and stays responsible for. The result so far is about 25% less time spent drafting, and new writers learn the method from the protocols rather than by watching.
Some of what I’ve built
Client request intakeA single form for client support requests that never reveals one client to another. An AI routing agent reads the company name, files the request on that client’s board, assigns it to whoever holds that client’s SEO work, and sets a four-business-day target. Adding a client takes two steps, and a teammate can do it without me.
Keyword research referenceA plain-language reference for practitioners: search intent, difficulty strategy, how we use Semrush, local targeting. I wrote it after reviewing a new writer’s keyword list and realizing the method existed only in my head.
Training curriculumA start-to-finish course, with a workflow diagram, on how we produce client content with Claude: setup, research, drafting, checks, publishing.
One-on-one systemA board that records what each specialist and I discussed and committed to, with my follow-ups as dated tasks, so the follow-through is visible to them and to leadership.
ReportingAutomated completed-tasks feeds from monday.com into each client’s reporting dashboard, so the work shows up in the report without anyone retyping it.
Where I sit
Most days I’m the person in the middle: between clients and the team, between the writers and the developers, between what was promised and what’s due Friday.
The groups I coordinate between on a typical client project.
What it’s taught me
That the leverage in an agency isn’t any one piece of writing. It’s the system around the writing: clear briefs, a shared method, checks that catch mistakes early, and people who know what good looks like. Most of my job is building that system, keeping it running, and taking care of the people inside it, and I suspect that is most of what a program manager does too, with different nouns. I’m grateful to have a team that trusts me to do it.