Work / U.S. Chamber of Connection
U.S. Chamber of Connection
A national movement against loneliness had supporters but no way for anyone to join, learn, or stay involved. Over six months I helped design and launch its first paid membership, three online courses, and the systems behind them.
- Organization
- U.S. Chamber of Connection, Seattle
- Role
- Program & Experience Designer (freelance)
- Timeline
- March to September 2025
- Result
- 80 paying members in the first two weeks, and new recurring revenue
The situation
The Chamber of Connection is a national effort to rebuild human connection where people live. When I joined, it had an audience and a founder with a clear plan, but no membership model, no courses, and email that went out by hand to volunteers, donors, and members alike.
What I was responsible for
- MembershipThe Chamber’s first paid membership, with its onboarding sequence, member dashboards, assessments, and certification tracking.
- CoursesThree digital courses in Kajabi, including the weekly challenges and peer-led activities inside them, plus the setup for their live sessions.
- GrowthPromotional funnels, landing pages, and onboarding content to drive enrollment.
- CommunicationsSegmented, automated email flows for volunteers, donors, and members, with modular templates the team could reuse.
- IntegrationConnecting Heylo, Mailchimp, and Squarespace so operations and outreach ran from one member record.
- AlignmentWorking with leadership so the member experience stayed consistent from one platform to the next.
How it fit together
The design problem was the handoffs between systems. Someone should be able to find the Chamber, join on a Tuesday, know what to do by Wednesday, and never get an email meant for a donor. That meant deciding what each platform owned and wiring them together.
What came of it
Eighty people paid for membership in the first two weeks, and the Chamber had new recurring revenue. I built the email flows and templates as modular pieces the team could reuse for new campaigns.
The research and communication habits I brought to this came from graduate school; the operations habits came from years of customer-facing work. This was the first project where both mattered at once, and it’s the one that convinced me this is the kind of work I want to keep doing.