Uncrustables Craze in the NFL: Fueling Champions or Feeding Nostalgia
October 30, 2024
The New York Times's Athletic posted a viral article that revealed survey results from 23 NFL teams about their Smucker's Uncrustables consumption. But while these snacks may be convenient, are they the right choice for fueling players, or are they just a nostalgic treat?
Uncrustables in the NFL: Performance or Comfort?
While NFL players consume thousands of Uncrustables each week, data suggests little to no impact on performance metrics. Teams consuming the most Uncrustables per player (averaging 13 sandwiches per week) did not report higher touchdown rates or passing yards than teams with a lower consumption (between 4 and 6 sandwiches per player weekly). The New York Times implied that it could have been the Uncrustables during halftime of Superbowl XLI that took the Colts to victory, but the data suggests it likely was not.
Popularity and Public Curiosity
The NFL’s Uncrustables craze parallels a rise in public curiosity. Google search data from the last decade shows a steady increase in Uncrustables-related searches. Yet, Uncrustables remains less popular than comparable frozen breakfast entrees like, suggesting that while NFL players enjoy the convenience, the snack hasn’t achieved universal freezer-aisle fame.
While Uncrustables are convenient, their nutritional profile raises some concerns. Each sandwich contains added sugars that exceed USDA recommendations, with over 10% of total caloric intake coming from added sugars alone. For athletes, who burn off these extra calories during training, this may not be a significant issue. However, for the average consumer, the excess sugar could have negative health effects.
For the average person, the question remains: Are Uncrustables a healthy choice to fuel your activities or just an indulgent treat? The answer may depend on your activity level. While comfort foods like Uncrustables have their place, moderation is key—especially given their high sugar content.
Even though Taylor Swift's Boyfriend (and football player) Travis Kelsey said that he eats Uncrustables more than "anything else in the world" on an episode of his podcast, that doesn't mean you should follow suit.
In the NFL, a taste of nostalgia may go a long way, but for fans at home, a balanced diet is still the best play.
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